STOP throwing money at systems, data, analytics, and AI.

⛔ STOP throwing money at systems, data, analytics, and AI.

Without decision governance:
• 80% failure in AI/ML
• 95% failure in GenAI
• 80% of data is used to justify decisions, not improve them
• 23% decline in brand customer experience globally

This is not bad luck.
This is not a tooling or technology problem.

This is a decision problem.

Most organizations are building more capability around data, models, and automation.
💥 But they are not building them through decision governance.

That's the gap.

Without the #DecisionGovernance to operationalize data and AI:
• AI stays disconnected from business value
• Data becomes reports, dashboards or justifications
• Automation scales without directions
• Customer experience gets worse, not better
• No outcome control and alignment exists

The real challenge is not how to add more AI with better model accuracy. #AIGovernance

💡 The real challenge is how to make better decisions at scale without risking revenue, customer satisfaction, and customer experience.

That is where the real transformation starts.

📢 Join me on Wednesday, April 22, 2026 to learn how to address the gap.

#BBCConf #BBC2026 Building Business Capability

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Posted here.

Published April 21st, 2026 at 07:30 am